We back ambitious founders who are tackling real societal problems and using technology to bring delight into daily lives
Sweet Capital is an evergreen early stage investment fund built by the founders of King.com (Candy Crush), following a sale to Activision Blizzard in 2015.
We only invest our own capital.
We are dedicated to backing exceptional founders who are driving positive change in the world.
We've been entrepreneurs all of our lives, and bring hard earned experiences to every founder we back.
We would love to hear from you.
"There's no challenging situation we haven't already been in - and found our way out of."
Investor, Co-founder and former CEO of King
May 16, 2022
May 5, 2022
May 18, 2022
Game of Thrones' Maisie Williams backs startup for creators
Carbon credit platform Pachama raises $55M in latest funding round
The Expert raises $12M to target e-commerce
The Expert in The Business of Home
Contact in Sifted
Pachama, in Reuters
Dec 1, 2021
Oct 25, 2021
Jun 28, 2021
Niantic buys gameplay recording app Lowkey to improve its in-game social experience
Selfbook Reinvents Hotel Payments with $25M Fundraise led by Tiger Global
Amid a Care Crisis, Caretaking Concierge Wellthy Raises $35M Series B
Selfbook, in TechCrunch
Wellthy in Forbes
Lowkey in TechCrunch
Nov 18, 2020
Oct 1, 2020
Jul 22, 2020
Jüsto adds another $5 million in funding to build its online, delivery-only grocery store for Latin America
Sports Media Startup Wave.tv Pulls in New Funding as It Targets Expansion
Yubo could be the next big social app as it raises $47.5 million
Yubo, in TechCrunch
Justo in TechCrunch
WaveTV in The WSJ
Mar 8, 2020
Feb 18, 2020
Dec 24, 2019
Celebrating International Women's Day 2020
Twitter acquires Stories template maker Chroma Labs
Tough Mudder co-founder gets £9m for gaming venture
Sweet Capital team
Chroma Labs, in TechCrunch
Electric Playbox, in The Guardian
Nov 18, 2019
The Brave Ones: Riccardo Zacconi, Co-founder of King
The Brave Ones – In collaboration with Credit Suisse: As the co-founder of gaming company King, Riccardo Zacconi spotted potential in an audience no one else in the industry was targeting: the casual gamer. The result? Candy Crush Saga. #TheBraveOnes
Riccardo, featured on CNBC International