We back ambitious founders who are tackling real societal problems and using technology to bring delight into daily lives

Sweet Capital is an evergreen early stage investment fund built by the founders of King.com (Candy Crush), following a sale to Activision Blizzard in 2015.


We only invest our own capital. 


We are dedicated to backing exceptional founders who are driving positive change in the world.


We've been entrepreneurs all of our lives, and bring hard earned experiences to every founder we back.

Meet some of our founders

We would love to hear from you.


We focus on early-stage investments.



"There's no challenging situation we haven't already been in - and found our way out of."


Riccardo Zacconi

Investor, Co-founder and former CEO of King


May 16, 2022

May 5, 2022

May 18, 2022

Game of Thrones' Maisie Williams backs startup for creators

Carbon credit platform Pachama raises $55M in latest funding round


The Expert raises $12M to target e-commerce

The Expert in The Business of Home

Contact in Sifted

Pachama, in Reuters

Dec 1, 2021

Oct 25, 2021

Jun 28, 2021

Niantic buys gameplay recording app Lowkey to improve its in-game social experience


Selfbook Reinvents Hotel Payments with $25M Fundraise led by Tiger Global



Amid a Care Crisis, Caretaking Concierge Wellthy Raises $35M Series B

Selfbook, in TechCrunch

Wellthy in Forbes

Lowkey in TechCrunch

Nov 18, 2020

Oct 1, 2020

Jul 22, 2020

Jüsto adds another $5 million in funding to build its online, delivery-only grocery store for Latin America


Sports Media Startup Wave.tv Pulls in New Funding as It Targets Expansion


Yubo could be the next big social app as it raises $47.5 million





Yubo, in TechCrunch

Justo in TechCrunch

WaveTV in The WSJ

Mar 8, 2020

Feb 18, 2020

Dec 24, 2019

Celebrating International Women's Day 2020

Twitter acquires Stories template maker Chroma Labs

Tough Mudder co-founder gets £9m for gaming venture


Sweet Capital team

Chroma Labs, in TechCrunch

Electric Playbox, in The Guardian

Nov 18, 2019

The Brave Ones: Riccardo Zacconi, Co-founder of King



The Brave Ones – In collaboration with Credit Suisse: As the co-founder of gaming company King, Riccardo Zacconi spotted potential in an audience no one else in the industry was targeting: the casual gamer. The result? Candy Crush Saga. #TheBraveOnes


Riccardo, featured on CNBC International